Reginaldo Osnildo, PhD

Want to grow a team that believes in your mission? Learn how to turn your brand into a magnet for top talent by building a culture that people want to join. Branding Isn’t Just for Customers—It’s for Your Future Team Too When most people think of branding, they imagine logos, taglines, and social media posts . But here’s the truth: your brand isn’t just selling products—it’s also recruiting people. In fact, in 2025 and beyond, the most successful companies will be the ones who know how to attract the right people to work with the brand, not just buy from it . 🚀 86% of job seekers research a brand’s culture before applying 🚀 Companies with strong employer brands get 50% more qualified applicants 🚀 Employees who believe in the brand mission are 3x more likely to stay So if you want to grow a powerful, purpose-driven business, you need to build a brand that people are proud to work for —not just shop from. 1. What Is Employer Branding—and Why Does It Matter? Your employer...

Discover how internal marketing enhances employer branding, attracts top talent, and improves employee retention through effective communication strategies. How Internal Marketing Strengthens Employer Branding and Attracts Top Talent Is Your Company the Employer of Choice? In today’s competitive job market, top talent doesn’t just look for a paycheck —they look for a company with a strong reputation, culture, and values . A well-crafted employer brand attracts the best candidates and retains existing employees. 📌 Why employer branding matters: 75% of job seekers consider an employer’s reputation before applying. Companies with strong employer brands see 50% lower hiring costs . 86% of employees would stay longer at a company with a positive workplace culture. A strong internal marketing strategy ensures that your company culture, mission, and values are communicated effectively , helping to attract and retain the best employees. Let’s explore how internal marketing strengthens emp...