Reginaldo Osnildo, PhD

Tired of racing to the bottom? Discover how to position your brand so customers choose you for value—not because you’re the cheapest option. Why Competing on Price Is a Losing Game Let’s be honest— there will always be someone cheaper . Someone willing to undercut you. Someone with lower overhead or thinner margins. If you’re only winning because you’re the cheapest, you’re one promo away from being forgotten. But if people buy from you because they see the value —the experience, the quality, the feeling —you’ve built something powerful. 🚀 Brands that focus on value retain more customers and charge more confidently 🚀 64% of consumers say shared values and perceived quality drive purchase decisions—not price 🚀 Competing on value leads to loyalty, referrals, and sustainable margins If you want to stop racing to the bottom and start leading from the front—this guide is for you. 1. What It Means to Compete on Value, Not Price Competing on value means people see your offer ...

Want to charge premium prices and still attract loyal customers? Learn how to position your brand as high-value, increase perceived worth, and boost profitability. Why Some Brands Can Charge More While Others Compete on Price Some brands never discount their products , yet customers gladly pay a premium for them. Others struggle to compete on price, constantly offering discounts just to make a sale. 🚀 Luxury brands maintain up to 80% profit margins, even in economic downturns 🚀 Consumers are willing to pay 20-40% more for brands they perceive as premium 🚀 Price-focused brands struggle with loyalty, while premium brands build lifelong customers Think about brands like Rolex, Tesla, and Louis Vuitton —they don’t compete on price; they dominate their markets with perceived value . So, how do you position your brand to command higher prices without losing customers ? Let’s break it down. 1. What Makes a Brand Premium? A premium brand is one that: ✔️ Offers an exclusive, hi...

Learn how to price your products based on value, not just cost. Discover value-based pricing strategies that maximize profits and customer satisfaction! Why Most Businesses Price Their Products Wrong 💰 If your pricing strategy is based only on cost + profit margin , you’re leaving money on the table . The truth is, customers don’t buy products based on cost —they buy based on perceived value . Think about this: Why do people pay $5 for a Starbucks coffee instead of making one at home for 50 cents ? Why do some brands charge $100 for jeans , while others sell them for $20 ? The answer: Value-based pricing. When customers perceive high value , they are willing to pay more . Let’s dive into how you can set the perfect price —one that maximizes profitability and customer satisfaction . 🚀 Step 1: Understand Perceived Value vs. Cost-Based Pricing There are two main ways to set prices: 1️⃣ Cost-Based Pricing (Old School & Risky) ❌ This is when you set a price by adding a fixed margin ...