How to Write a Welcome Email That Turns Subscribers into Superfans
Your welcome email is your first impression—make it count. Here’s how to write a Substack welcome email that boosts engagement and loyalty. Hey, it’s Reginaldo Osnildo—back with a tip that’s often overlooked but incredibly powerful for local newsletter growth: Your welcome email. You know that automatic email your readers get after signing up? That’s your golden opportunity to: Set expectations Build trust Share your mission Invite engagement And keep people subscribed for the long haul If you don’t take that moment seriously, you might lose a potential fan before they even open your first post. But with just a little strategy, you can craft a welcome message that builds real connection and long-term engagement. Here’s how. 1. Set the Tone With a Friendly, Personal Greeting Skip the robotic “Thanks for subscribing.” Instead, write like you're sending a message to a neighbor or new friend: “Hey there—thanks so much for joining! I’m Reginaldo, and I’m so glad you’re...