Reginaldo Osnildo, PhD

Tired of racing to the bottom? Discover how to position your brand so customers choose you for value—not because you’re the cheapest option. Why Competing on Price Is a Losing Game Let’s be honest— there will always be someone cheaper . Someone willing to undercut you. Someone with lower overhead or thinner margins. If you’re only winning because you’re the cheapest, you’re one promo away from being forgotten. But if people buy from you because they see the value —the experience, the quality, the feeling —you’ve built something powerful. 🚀 Brands that focus on value retain more customers and charge more confidently 🚀 64% of consumers say shared values and perceived quality drive purchase decisions—not price 🚀 Competing on value leads to loyalty, referrals, and sustainable margins If you want to stop racing to the bottom and start leading from the front—this guide is for you. 1. What It Means to Compete on Value, Not Price Competing on value means people see your offer ...

Brand equity determines your brand’s power in the market. Learn how to increase your brand’s value, build customer trust, and drive long-term success. Why Brand Equity is Your Most Valuable Business Asset A strong brand is worth more than just its products or services —it has value in itself. That value is called brand equity . 🚀 Coca-Cola’s brand alone is worth $97 billion 🚀 Apple’s brand equity keeps customers loyal despite high prices 🚀 82% of investors prefer companies with strong brand equity When your brand has high equity , customers: ✔️ Choose you over competitors—even at a higher price ✔️ Trust your brand and recommend it to others ✔️ Feel emotionally connected to your products Brands like Nike, Amazon, and Tesla have built massive brand equity over time— making them industry leaders . So, how do you increase the value of your brand ? Let’s break it down step by step. 1. What is Brand Equity? (And Why It’s More Than Just Brand Recognition) Brand equity is th...

Brand equity determines your brand’s power in the market. Learn how to increase your brand’s value, build customer trust, and drive long-term success. Why Brand Equity is Your Most Valuable Business Asset A strong brand is worth more than just its products or services —it has value in itself. That value is called brand equity . 🚀 Coca-Cola’s brand alone is worth $97 billion 🚀 Apple’s brand equity keeps customers loyal despite high prices 🚀 82% of investors prefer companies with strong brand equity When your brand has high equity , customers: ✔️ Choose you over competitors—even at a higher price ✔️ Trust your brand and recommend it to others ✔️ Feel emotionally connected to your products Brands like Nike, Amazon, and Tesla have built massive brand equity over time— making them industry leaders . So, how do you increase the value of your brand ? Let’s break it down step by step. 1. What is Brand Equity? (And Why It’s More Than Just Brand Recognition) Brand equity is the perceived val...