Reginaldo Osnildo, PhD

Your people are your best marketing asset. Discover how to turn employees into proud brand ambassadors who promote, live, and love your mission. Why Great Brands Start from the Inside Out Before anyone trusts your brand “out there,” it needs to be trusted from within . Your employees are more than just workers—they’re the living, breathing embodiment of your brand . When your team is aligned, inspired, and proud of what they represent, something magical happens: 🚀 Employees’ posts get 561% more reach than company channels 🚀 Brand messages shared by staff are re-shared 24x more than corporate content 🚀 People trust employees 3x more than CEOs when it comes to brand reputation Think about brands like Zappos, Patagonia, or Starbucks —their people don’t just do a job. They live the brand. And customers can feel it. Want that energy for your brand? Let’s get into it. 1. What It Means to Turn Employees into Brand Ambassadors Brand ambassadors aren’t just influencers or paid p...

Discover how internal marketing turns employees into brand advocates, strengthens brand loyalty, and improves business reputation from the inside out. How Internal Marketing Enhances Employee Advocacy and Brand Loyalty Are Your Employees Your Biggest Brand Advocates? Most companies focus on external marketing , but they often forget that their most powerful brand ambassadors are their own employees. When employees genuinely believe in the company’s mission and culture , they naturally promote the brand , boosting credibility and trust. 📌 Why employee advocacy matters: 92% of consumers trust recommendations from people over corporate advertisements. Brands with engaged employees experience 23% higher profitability . Companies with strong employee advocacy see a 5x increase in brand reach . A strong internal marketing strategy ensures employees understand, trust, and actively promote the company’s values and brand message . Let’s explore how internal marketing can transform employees...

Discover how internal marketing turns employees into brand advocates, boosting company reputation, employee engagement, and business success. How Internal Marketing Drives Employee Advocacy and Brand Loyalty Are Your Employees Your Biggest Brand Advocates? Companies invest millions in external marketing to attract customers, but what about the people inside the company? Employees can be a company’s greatest marketing asset —or its biggest liability. 📌 Why employee advocacy matters: 90% of consumers trust recommendations from employees over corporate messages. Employee-shared content generates 8x more engagement than content shared by brands. Companies with strong internal marketing experience 30% higher employee retention . A strong internal marketing strategy ensures employees feel informed, engaged, and motivated to advocate for the company. Let’s explore how internal marketing turns employees into powerful brand ambassadors . What is Employee Advocacy and Why Does It Matter? ...