You’re Not Just a Newsletter—You’re a Local Institution in the Making
Your Substack newsletter is more than content—it's a community pillar. Here’s how to shift your mindset and lead like a local media institution. Hey, it’s Reginaldo Osnildo—bringing you a final dose of motivation (and clarity) for your local journalism journey. If you’ve been building your Substack, publishing consistently, growing your subscriber list, and connecting with readers—you’re already doing something incredible. But here’s the truth I want you to fully embrace: You’re not just a newsletter. You’re not just a side project. You’re not “just” anything. You are a local institution in the making. Whether you’re in a small town, a big city, or a neighborhood within one—you are filling a gap that most media outlets abandoned years ago: Hyper-local news Community voices Trustworthy coverage Consistency Connection That matters. And the sooner you start treating your work like the infrastructure it is , the stronger it becomes. Here’s how to fully step into tha...