How to Build a Brand That Turns Employees into Brand Ambassadors
Your people are your best marketing asset. Discover how to turn employees into proud brand ambassadors who promote, live, and love your mission. Why Great Brands Start from the Inside Out Before anyone trusts your brand “out there,” it needs to be trusted from within . Your employees are more than just workers—they’re the living, breathing embodiment of your brand . When your team is aligned, inspired, and proud of what they represent, something magical happens: 🚀 Employees’ posts get 561% more reach than company channels 🚀 Brand messages shared by staff are re-shared 24x more than corporate content 🚀 People trust employees 3x more than CEOs when it comes to brand reputation Think about brands like Zappos, Patagonia, or Starbucks —their people don’t just do a job. They live the brand. And customers can feel it. Want that energy for your brand? Let’s get into it. 1. What It Means to Turn Employees into Brand Ambassadors Brand ambassadors aren’t just influencers or paid p...