Reginaldo Osnildo, PhD

Want to grow a team that believes in your mission? Learn how to turn your brand into a magnet for top talent by building a culture that people want to join. Branding Isn’t Just for Customers—It’s for Your Future Team Too When most people think of branding, they imagine logos, taglines, and social media posts . But here’s the truth: your brand isn’t just selling products—it’s also recruiting people. In fact, in 2025 and beyond, the most successful companies will be the ones who know how to attract the right people to work with the brand, not just buy from it . 🚀 86% of job seekers research a brand’s culture before applying 🚀 Companies with strong employer brands get 50% more qualified applicants 🚀 Employees who believe in the brand mission are 3x more likely to stay So if you want to grow a powerful, purpose-driven business, you need to build a brand that people are proud to work for —not just shop from. 1. What Is Employer Branding—and Why Does It Matter? Your employer...

Your people are your best marketing asset. Discover how to turn employees into proud brand ambassadors who promote, live, and love your mission. Why Great Brands Start from the Inside Out Before anyone trusts your brand “out there,” it needs to be trusted from within . Your employees are more than just workers—they’re the living, breathing embodiment of your brand . When your team is aligned, inspired, and proud of what they represent, something magical happens: 🚀 Employees’ posts get 561% more reach than company channels 🚀 Brand messages shared by staff are re-shared 24x more than corporate content 🚀 People trust employees 3x more than CEOs when it comes to brand reputation Think about brands like Zappos, Patagonia, or Starbucks —their people don’t just do a job. They live the brand. And customers can feel it. Want that energy for your brand? Let’s get into it. 1. What It Means to Turn Employees into Brand Ambassadors Brand ambassadors aren’t just influencers or paid p...

Your team is your first audience. Learn how to build a brand that inspires pride, loyalty, and advocacy from the inside out. Why Great Brands Start From Within Most companies focus on how their brand looks to the outside world —to customers, investors, and the market. But here’s the truth: your strongest brand ambassadors aren’t your customers… they’re your employees . When your team believes in your brand , they don’t just show up—they go all in . They work harder, stay longer, and talk about your brand with pride. 🚀 Brands with strong internal culture outperform competitors by 202% 🚀 69% of employees say they’d work harder for a company they believe in 🚀 Companies with highly engaged teams see 21% higher profitability Think about brands like Zappos, Google, and Patagonia —they aren’t just great to buy from. They’re great to work for. And that’s no coincidence. So, how do you build a brand that inspires your team to give their best, stay loyal, and become brand evangelist...

Discover how internal marketing enhances employer branding, attracts top talent, and improves employee retention through effective communication strategies. How Internal Marketing Strengthens Employer Branding and Attracts Top Talent Is Your Company the Employer of Choice? In today’s competitive job market, top talent doesn’t just look for a paycheck —they look for a company with a strong reputation, culture, and values . A well-crafted employer brand attracts the best candidates and retains existing employees. 📌 Why employer branding matters: 75% of job seekers consider an employer’s reputation before applying. Companies with strong employer brands see 50% lower hiring costs . 86% of employees would stay longer at a company with a positive workplace culture. A strong internal marketing strategy ensures that your company culture, mission, and values are communicated effectively , helping to attract and retain the best employees. Let’s explore how internal marketing strengthens emp...