How to Create an Effective “About” Page That Converts Visitors into Subscribers
Your About page is key to building trust in your local newsletter. Learn how to craft an engaging and converting About page for your Substack site. Hey there, it’s Reginaldo Osnildo! Let’s talk about something that might seem simple—but can make a huge difference in building your local newsletter’s credibility and community: your About page. Many newsletter creators treat their About page as an afterthought. Yet it’s one of the most important places on your Substack. It’s here that you can: Introduce yourself and your mission Explain what readers can expect Build trust and authority Turn casual visitors into loyal subscribers Here’s how I craft an About page that connects with my community and helps convert visitors. 1. Start With a Clear and Compelling Mission Statement Your About page should answer: Who are you? What’s your story? Why do you care about local journalism? For example: “I’m Reginaldo Osnildo, a local storyteller dedicated to helping [...