How to Turn Your Readers Into Promoters (Without Paying for Ads)
Want to grow your Substack newsletter without spending a dime? Learn how to activate your readers as loyal promoters using smart, authentic strategies. Hey again, it’s Reginaldo Osnildo—cheering you on as you grow your local newsletter! By now, you’ve probably heard the golden rule of online publishing: “If you want growth, you need paid ads.” Wrong. There’s a better way—and it’s free. It’s called the reader referral flywheel . And it works like this: You create great content. Your readers share it because they believe in it. Their friends subscribe. Those new readers become fans… and the cycle repeats. But here’s the secret: it won’t happen on its own. You have to ask , guide, and reward. Let me show you exactly how to turn your readers into promoters —naturally, enthusiastically, and sustainably. 1. Ask for Shares in a Human Way Skip the corporate CTA. Try something honest: “Know someone who would love this? Forward it to them!” “Help me reach more fo...