Reginaldo Osnildo, PhD

Make your first impression count. Here’s how to write a powerful Substack welcome email that builds trust, loyalty, and long-term engagement. Hey, Reginaldo Osnildo here—sharing one of the most overlooked opportunities for newsletter creators: Your welcome email. That very first message your subscribers get after they sign up? It sets the tone. Builds the relationship. Determines whether they stick around… or quietly disappear. And yet, most creators either: Don’t send one at all Use the boring default message Miss the chance to connect, inspire, and guide Let’s fix that. Here’s how to write a Substack welcome email that does more than say “hello”—it builds loyalty, trust, and momentum from Day One. 1. Make It Personal and Human Your reader just took a chance on you. Reward that with warmth. Start with: “Hey [Name]—welcome to the community! I’m really glad you’re here.” Let them know: Who you are Why you started this newsletter What they can expect (and when) T...

Your welcome email is your first impression—make it count. Here’s how to write a Substack welcome email that boosts engagement and loyalty. Hey, it’s Reginaldo Osnildo—back with a tip that’s often overlooked but incredibly powerful for local newsletter growth: Your welcome email. You know that automatic email your readers get after signing up? That’s your golden opportunity to: Set expectations Build trust Share your mission Invite engagement And keep people subscribed for the long haul If you don’t take that moment seriously, you might lose a potential fan before they even open your first post. But with just a little strategy, you can craft a welcome message that builds real connection and long-term engagement. Here’s how. 1. Set the Tone With a Friendly, Personal Greeting Skip the robotic “Thanks for subscribing.” Instead, write like you're sending a message to a neighbor or new friend: “Hey there—thanks so much for joining! I’m Reginaldo, and I’m so glad you’re...