How to Be a Journalist and a Neighbor: Building Trust in Local News
Running a local newsletter? Here’s how to blend reporting and community connection to build trust, engagement, and long-term impact. Hey there, Reginaldo Osnildo here—cheering you on as you build your local Substack newsletter! Let’s finish strong with a reminder of the real magic behind this work: You’re not just reporting the news. You’re part of the community. That’s your superpower. Because when trust in media is low… When people feel unheard… When national stories dominate the headlines… You get to say: “Hey, here’s what’s happening on your street, in your school, at your local market. Let’s talk about it—together.” Let’s explore how to balance reporting with relationship , so your newsletter becomes more than just content—it becomes community infrastructure. 1. Write Like a Human, Not a Headline Generator You don’t need to sound like the New York Times. You need to sound like you. Write like: You’re talking to a neighbor You’re explaining something to a fr...