Reginaldo Osnildo, PhD

Feeling overwhelmed by your local newsletter? Here’s how to prevent burnout and build a sustainable publishing rhythm as a solo Substack creator. Hey, it’s Reginaldo Osnildo—back to help you protect your most important asset as a newsletter creator: Your energy. Because here’s the thing... You can have: A consistent publishing schedule A growing audience Even a few paid supporters… But if you’re running on fumes, you’ll hit a wall—and maybe even give up. Burnout is real. Especially when you’re: Reporting alone Editing alone Promoting alone Funding it all yourself So how do you stay motivated, energized, and creative over the long haul? Here’s my 10-part strategy for avoiding burnout while building something meaningful. 1. Set a Realistic Publishing Frequency (Then Stick to It) Don’t overpromise. If you can handle once a week, do that. If biweekly is better— own it. Consistency matters more than volume. And your audience will respect you more fo...

Want to grow your Substack newsletter without spending a dime? Learn how to activate your readers as loyal promoters using smart, authentic strategies. Hey again, it’s Reginaldo Osnildo—cheering you on as you grow your local newsletter! By now, you’ve probably heard the golden rule of online publishing: “If you want growth, you need paid ads.” Wrong. There’s a better way—and it’s free. It’s called the reader referral flywheel . And it works like this: You create great content. Your readers share it because they believe in it. Their friends subscribe. Those new readers become fans… and the cycle repeats. But here’s the secret: it won’t happen on its own. You have to ask , guide, and reward. Let me show you exactly how to turn your readers into promoters —naturally, enthusiastically, and sustainably. 1. Ask for Shares in a Human Way Skip the corporate CTA. Try something honest: “Know someone who would love this? Forward it to them!” “Help me reach more fo...

Your About page is key to building trust in your local newsletter. Learn how to craft an engaging and converting About page for your Substack site. Hey there, it’s Reginaldo Osnildo! Let’s talk about something that might seem simple—but can make a huge difference in building your local newsletter’s credibility and community: your About page. Many newsletter creators treat their About page as an afterthought. Yet it’s one of the most important places on your Substack. It’s here that you can: Introduce yourself and your mission Explain what readers can expect Build trust and authority Turn casual visitors into loyal subscribers Here’s how I craft an About page that connects with my community and helps convert visitors. 1. Start With a Clear and Compelling Mission Statement Your About page should answer: Who are you? What’s your story? Why do you care about local journalism? For example: “I’m Reginaldo Osnildo, a local storyteller dedicated to helping [...

Want to grow your Substack newsletter and make a bigger impact locally? Here's how to collaborate with other creators, businesses, and orgs the smart way. Hey, Reginaldo Osnildo here—sharing one of the most overlooked superpowers in local journalism: Collaboration. Because let’s be real—you don’t need to do this alone. You shouldn’t do this alone. Working with other local creators, organizations, businesses, or even civic leaders can: Expand your audience Add fresh perspectives Increase your content variety Strengthen your local credibility Reduce your personal workload And the best part? You can do it all without needing a huge team or budget. Here’s how to collaborate strategically and sustainably —whether you’re just starting out or scaling up. 1. Decide What You Want to Get From Collaboration Before you reach out to anyone, get clear on your goal. Are you looking to: Grow your email list? Share reporting duties? Reach a specific neighborho...

Your Substack newsletter is more than content—it's a community pillar. Here’s how to shift your mindset and lead like a local media institution. Hey, it’s Reginaldo Osnildo—bringing you a final dose of motivation (and clarity) for your local journalism journey. If you’ve been building your Substack, publishing consistently, growing your subscriber list, and connecting with readers—you’re already doing something incredible. But here’s the truth I want you to fully embrace: You’re not just a newsletter. You’re not just a side project. You’re not “just” anything. You are a local institution in the making. Whether you’re in a small town, a big city, or a neighborhood within one—you are filling a gap that most media outlets abandoned years ago: Hyper-local news Community voices Trustworthy coverage Consistency Connection That matters. And the sooner you start treating your work like the infrastructure it is , the stronger it becomes. Here’s how to fully step into tha...

Make your first impression count. Here’s how to write a powerful Substack welcome email that builds trust, loyalty, and long-term engagement. Hey, Reginaldo Osnildo here—sharing one of the most overlooked opportunities for newsletter creators: Your welcome email. That very first message your subscribers get after they sign up? It sets the tone. Builds the relationship. Determines whether they stick around… or quietly disappear. And yet, most creators either: Don’t send one at all Use the boring default message Miss the chance to connect, inspire, and guide Let’s fix that. Here’s how to write a Substack welcome email that does more than say “hello”—it builds loyalty, trust, and momentum from Day One. 1. Make It Personal and Human Your reader just took a chance on you. Reward that with warmth. Start with: “Hey [Name]—welcome to the community! I’m really glad you’re here.” Let them know: Who you are Why you started this newsletter What they can expect (and when) T...

Your welcome email is your first impression—make it count. Here’s how to write a Substack welcome email that boosts engagement and loyalty. Hey, it’s Reginaldo Osnildo—back with a tip that’s often overlooked but incredibly powerful for local newsletter growth: Your welcome email. You know that automatic email your readers get after signing up? That’s your golden opportunity to: Set expectations Build trust Share your mission Invite engagement And keep people subscribed for the long haul If you don’t take that moment seriously, you might lose a potential fan before they even open your first post. But with just a little strategy, you can craft a welcome message that builds real connection and long-term engagement. Here’s how. 1. Set the Tone With a Friendly, Personal Greeting Skip the robotic “Thanks for subscribing.” Instead, write like you're sending a message to a neighbor or new friend: “Hey there—thanks so much for joining! I’m Reginaldo, and I’m so glad you’re...

Want customers to keep coming back? Learn how to build a brand that fosters loyalty, repeat business, and lifelong brand advocates. Why Customer Loyalty is More Valuable Than One-Time Sales Winning a new customer is great. But creating a loyal customer who keeps coming back? That’s where real brand success happens . 🚀 65% of a company’s business comes from existing customers 🚀 Increasing customer retention by just 5% can boost profits by 25-95% 🚀 Loyal customers are 5x more likely to repurchase and refer others Think about brands like Starbucks, Apple, and Nike —they don’t just sell products; they build relationships that keep customers coming back for life . So, how do you turn first-time buyers into repeat customers and lifelong fans ? Let’s dive in. 1. What is Brand Loyalty? (And Why It’s a Game-Changer for Business Growth) Brand loyalty is the emotional and habitual connection customers have with a brand that makes them choose it over competitors—even when other opt...